About düraamen™

Düraamen™ is a diversified manufacturer and distributor of products that provide innovative solutions for decorative concrete flooring systems. Our products and services are sought by residential, commercial, retail and institutional customers. Taken together, düraamen’s essential elements of mission, vision, values and strategy describe why the company exists, who we are, what we intend to do and how we intend to do it. These essential elements provide insight, offer motivation, and point the way forward as we seek to grow and achieve our goals.

Mission

To constantly provide creative, practical and cost effective solutions to Property Owners, Architects, Engineers and Contractors with regards to decorative concrete flooring systems.

Vision

To be the largest, most profitable and most respected building products manufacturer and distributor in the world.

Values

Integrity and Respect for People

Integrity

We believe our technical expertise is our most vital product. We are aware that in the competitive construction industry it is imperative to correctly specify products as over-specifying increases costs and under specifying may result in expensive repair or replacement. We provide a comprehensive pre-sales service to ensure the product specified is ideally suited to the task within acceptable tolerances.

Respect for People

We believe in the inherent worth for all people. Our employees are the engine of value creation, our imagination, determination and dedication are essential to growth. We celebrate and reward the unique backgrounds, viewpoints, skills, and talents of everyone at düraamen™. We consider our customers are our partners in creating value; their loyalty is our greatest reward. Our shareholders are the beneficiaries of our success; their on-going commitment to us is based on returning to them superior profits over time.

Strategy

Strategy is critical, and düraamen™ looks at the important work of effective strategy implementation in terms of following broad themes:

• Utilize  modern and sustainable technology to create products that provide long lasting and cost effective solutions
• Build manufacturing facilities and distribution centers so as to reduce raw material and transportation costs, provide employment in the local community and make products and services available to the customers
• Invest for strategic growth is an intense focus on growth to effectively manage our business, consistently deliver innovation and continuously grow with our customers.
• Compromise, re-evaluate and come up with innovative tailor-made solutions to maintain long-term relationships with our customers